Tipton facility looks to growth in convenience and coated cuts for multiples Added value cuts at heart of Glanbia plant revamp Glanbia has announced that its redeveloped pigmeat plant at Tipton in the west Midlands is now up and running. The Irish multinational has revamped and enlarged the former Avonmore Meats plant to enhance its capabilities in the production of added value pork. And this week retail factory manager Lee Coates was optimistic of a major boost for business from the Jubilee holidays, with forecasts indicating Monday and Tuesday would be hot. Throughout all its businesses, Glanbia is working hard to invest in growth areas. In its dairy arm, it is placing its faith in the development of nutriceuticals, while in pigmeat it is shifting emphasis from the carcase side to a wide and growing range of convenience cuts and portions with coatings, sauces or in marinades. Barbecue formats are central to major multiples' requirements, despite the unpredictable nature of the sector causing orders to fluctuate considerably. All Glanbia's fresh pork is British sourced, and some 30-40 different added value lines are produced at Tipton. The British pig herd is in serious decline, but the company this week stressed that dedicated contracts ensured that it had a reliable supply base. The plant employs up to 750 people. Tipton also produces some added value lamb lines. l British pigmeat in crisis, see p44. {{MEAT }}