Plenish and Moju are to debut new flavoured juice shots – with growth in the sub-segment showing little signs of slowing.
Plenish has added Ultra Ginger, containing cold-pressed and dehydrated ginger, as well as ginger extract.
Billed as the “only shot in the market to use triple-sourced ginger” it has landed in Tesco in a 420ml multi-serve dosing bottle (rsp: £6.95).
Plenish was “responding to consumer demand for effective products which support the immune system”, said Russell Goldman, MD of breakthrough brands at Plenish owner Carlsberg Britvic.
“Plenish Ultra Ginger redefines the shot category by delivering more superfoods, active ingredients, vitamins and minerals,” he added.
Meanwhile, Moju has expanded its Immunity Blends portfolio with a new Honey Lemon variant, also in 420ml dosing bottles.
The NPD – described as a “fresh twist on the familiar ginger, honey and lemon cold remedy” – has landed exclusively in Sainsbury’s stores (rsp: £5.95).
“With Honey Lemon, we’re excited to reimagine something familiar and nostalgic with a fresh, natural and punchy Moju twist that can be easily incorporated into your daily routine, either shotted straight for a morning boost or mixed into warm water and sipped hot for a soothing kick,” said Moju CEO and co-founder Rich Goldmsith.
Read more: Just what the doctor ordered? Trends in juices & smoothies 2025
The launches come with demand for juice shots continuing to surge. NIQ estimates retail sales value in the segment will swell from £42m in 2024 to £115m by 2027.
Both Moju and Plenish have invested heavily to capitalise on the oppportunity, with Plenish rolling out a first dedicated campaign for its juice shots earlier this year.
Moju, meanwhile, is to launch its biggest-ever ATL campaign later this month.
The multimillion-pound ‘Bring the Boom’ campaign will comprise OOH activity across London and the southeast, as well as TV, digital, social, influencer and retail media activity.
The brand, co-founded by Goldsmith and Charlie Leet-Cook in 2015, will also make its debut in Tesco this month.
No comments yet