Jobhunting can be a fraught process, and not just for the jobhunter. Many employers are repeatedly frustrated by how long it can take to find the right talent. The CVs that come in can be all too wide of the mark - and yet employers know that there must be a wealth of suitable candidates out there, if only they could hit the right targets and advertise in the right areas.
Now help is at hand courtesy of The Grocer, which is this week launching a new initiative for job seekers and recruiters called Grocerjobs+. It enhances the services already offered by The Grocer itself and www.grocerjobs.co.uk.
Elaine Marshall, who is recruitment advertisement director for The Grocer, says: “The Grocer is one of the most well-established and respected brands in the food and drink industry. Together with our web site www.grocerjobs.co.uk, it already provides great results for advertisers and jobseekers alike.
“Now, with Grocerjobs+, we can offer you a tailored approach across our portfolio, to add value to your recruitment campaign.”
The thinking, says Marshall, is to add value to recruitment campaigns by putting advertisements in any of the other relevant William Reed titles.
“For example, a vacancy for a brewery would also work in Morning Advertiser and a store manager role might also benefit from appearing in MBR. A combination of The Grocer, www.grocerjobs.co.uk and, where relevant, one of the other magazines within our food and drink portfolio, makes perfect sense.”
Andy Jones, Diageo resourcing manager, says: “We look for candidates who have a wide range of backgrounds, so this new option allows us to reach out to a wider range of candidates, which must be good news.”
The Grocer is the flagship title of William Reed Publishing. The magazine and its web sites have powerful reputations, throughout the international food and drink industry, as the best places to advertise for key staff. William Reed, however, also publishes many other essential titles for the trade, from OLN and Convenience Store to Food Manufacture and MBR, to name just a few. It’s a growing stable, too, as William Reed has recently acquired British Baker, Meat Trades Journal, and Hotel & Restaurant titles from Quantum.
“We have been pitching ourselves, quite irrefutably, as the communications hub of the food and drink industry,” says Marshall.
“So we decided to help recruiters and employers by coming up with a joined-up approach to recruitment that can tap into the reach of all the food and drink magazines published by the company.”
Marshall feels strongly that too many recruitment methods lack a clarity of approach. “When recruiting, the best talent can be hard to find, but the process will be a lot more difficult if you don’t have a clear way to reach that talent,” she says.
To coincide with the new initiative, The Grocer is also making significant changes to its online recruitment web site www.grocerjobs.co.uk.
Says Marshall: “Jobseekers can now create and store their CVs online, and they can also manage their jobhunting better by saving their job searches. There will also be careers advice, which will change regularly to bring you articles about salaries, training and people issues.”
Marshall also stresses that the functionality for advertisers has been improved.
And she adds: “The site already attracts thousands of active and passive jobseekers every day, but with an extensive marketing campaign, both on and offline, this is set to increase.
“The feedback from clients has been extremely positive, and they can see the benefits that this initiative will offer them.”
n If you want to know more about www.grocerjobs.co.uk, please call Emma Oakden on 01293 610244.