Petcare challenger Pooch & Mutt has added an at-home gut health testing kit and a seven-strong supplement range for dogs.
Gut Health Test (rsp: £69.99) is powered by gut health testing business Biome9, which Pooch & Mutt acquired in January. Available now, the kit used “cutting-edge science, research and AI to deep-dive into dogs’ unique microbiomes, to identify gaps or imbalances”, said the brand.
“With 70% of a dog’s immune system linked to their gut, mainstream microbiome testing offers a new route to tackle hidden health issues and drive measurable improvements through targeted nutrition.”
Pooch & Mutt has also unveiled Gut Health Supplements, a lineup of cold-pressed kibbles aimed at tackling common health symptoms in dogs. It comprises Gut Detoxifier, Gut-Joint Matrix, Microbiome Support, Immunity Support, Fibre Support, Multivitamin Complex and Gut-Skin Support (rsps: £18.99/90g & £23.99/180g).
Ingredients include chicory root, apple cider vinegar, echinacea, ashwagandha and blueberries.
“By combining cutting-edge microbiome science with personalised nutrition, we’re not only enhancing the health of individual dogs, we’re redefining what pet care can look like for the mainstream,” said Paul Dennison, Pooch & Mutt CEO.
The launch of Gut Health Test and Gut Health Supplements “allows us to push boundaries, innovate, and offer something unique for dogs and the people who care for them”, he added. “And not only that, but this new offering has given us access to huge amounts of data across various dog breeds that will steer our future product development.”
Last week, Pooch & Mutt rolled out Bone Broth, a functional lineup for dogs comprising Health & Digestion and Calm & Relaxed (rsp: £7.99/375ml). It came in response “to growing consumer demand for natural, functional pet products that go beyond basic nutrition”, said the brand.
Yesterday (11 August), rival pet health disruptor Omni unveiled Pawzempic, a drug-free powdered supplement designed to combat canine obesity. It combines naturally derived amino acids, unique fibres and gut-friendly prebiotics and probiotics – “designed to increase metabolism, regulate blood sugar and promote satiety”, according to the brand.
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