Pork Farms has reformulated its meat-free Porkless Pies to deliver its “most delicious recipe yet”.
The pie filling now includes plant-based bacon for a “more porky flavour”, alongside vegetable suet for “richness” and giant couscous for “a more visually familiar texture”.
A hint of sage rounds out the seasoning, bringing the taste “closer than ever to a traditional pork pie”, according to Pork Farms.
Two-packs and four-packs of the reformulated product have rolled into Asda and Tesco stores nationwide.
The packaging has also been refreshed to “reflect the product’s quality” and align with Pork Farms’ core range. It features a “bolder” green backdrop for enhanced visibility, with a gold-edged central badge and gold detailing on the logo to signal “premium appeal and elevated taste credentials”.
Pork Farms first launched Porkless Pies, made with pea protein, in 2020. The plant-based snack was developed by Addo Food Group before it merged with Winterbotham Darby to create The Compleat Food Group in 2021.
“We’re proud of the success our Porkless Pies have achieved since launch, but we know that in a fast-moving category like plant-based, continuous improvement is key,” said Jason Manley, brand director at The Compleat Food Group.
“We’ve drawn on insights from across The Compleat Food Group’s portfolio of plant-based and pastry brands to refine every element of the recipe, to produce a delicious and satisfying pie that continues to exceed consumer expectations,” Manley added.
The relaunch will be supported by a targeted programme of PR, digital and in store activity, aimed to drive awareness and trial.
No comments yet