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‘Pork is Dead’: La Vie launches new campaign to boost Veganuary
By Charles Elliman2026-01-13T15:20:00
Source: La Vie
The French plant-based food company has described the new campaign as a “bold, rebellious punk-inspired statement” aimed at reminding UK consumers that plant-based options rule out the need to eat pork
La Vie has launched its latest brand campaign, ‘Pork is Dead’ in an effort to revitalise Veganuary.
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