Good news for supermarkets is that 31% of consumers say they are now using more ingredients than they used to and 24% say that they use better quality ingredients than before, according to a report by Mintel.
The report also notes that six out of ten British consumers admit to changing their cooking habits after watching celebrity chefs.
It shows that 58% of British consumers, which rises to 64% amongst women, feel their desire to cook has been positively influenced by TV chefs such as Jamie Oliver or Delia Smith.
“This growing readiness to consider change will embrace a number of elements; for instance it may relate to a healthier diet, to greater use of organic foods, cutting down or omitting meat, buying higher quality produce, or trying to cook from scratch,” said James McCoy, senior market analyst at Mintel.
It also shows that more than a quarter of adults claim to have tried a new recipe after watching it cooked on TV and one in five claim that watching TV cookery programmes has made them try more adventurous food.
“These days the media plays a very large role in our lives and this is true also of our cooking habits. Today many adults have been inspired to change the way they cook and experiment more with new recipes,” said McCoy.
In addition to the findings on cooking habits, the Mintel report also discovered than the majority of people would be happy to see more of celebrity chefs on TV, with only one in six adults believing there are too many chefs on television.
The report also notes that six out of ten British consumers admit to changing their cooking habits after watching celebrity chefs.
It shows that 58% of British consumers, which rises to 64% amongst women, feel their desire to cook has been positively influenced by TV chefs such as Jamie Oliver or Delia Smith.
“This growing readiness to consider change will embrace a number of elements; for instance it may relate to a healthier diet, to greater use of organic foods, cutting down or omitting meat, buying higher quality produce, or trying to cook from scratch,” said James McCoy, senior market analyst at Mintel.
It also shows that more than a quarter of adults claim to have tried a new recipe after watching it cooked on TV and one in five claim that watching TV cookery programmes has made them try more adventurous food.
“These days the media plays a very large role in our lives and this is true also of our cooking habits. Today many adults have been inspired to change the way they cook and experiment more with new recipes,” said McCoy.
In addition to the findings on cooking habits, the Mintel report also discovered than the majority of people would be happy to see more of celebrity chefs on TV, with only one in six adults believing there are too many chefs on television.
No comments yet