Sainsbury’s accused of ‘ripping off’ butter brand in copycat row

No.17 - Front - Square

The retailer has been slammed by Sublime Butter after launching ‘carbon copy’ own label flavoured butters, which followed abandoned talks with the brand last year

Sainsbury’s has been accused of making “carbon copies” of products developed by London-based Sublime Butter after its launch of a four-strong lineup of own-label flavoured butters.

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