Sainsbury’s and Comic Relief have launched ‘12 Recipes of Christmas’ to showcase a range of “affordable and easy to make” festive dishes.
The recipes have been shared by six ‘community heroes’ involved in tackling food poverty across the UK, with the launch forming part of the pair’s ‘Meals Make Memories’ campaign, which aims to spotlight the memories food creates.
Each one will include swaps and tips to create adaptable festive dishes to suit “any budget or diet”, as research found 48% of UK adults are actively seeking affordable, scalable recipes to manage costs.
The 12 recipes look to celebrate the work of food redistribution charities such as FareShare and City Harvest, which Sainsbury’s and Comic Relief are funding to donate the equivalent of over five million meals to those facing food poverty this Christmas. These groups will use the funding to provide food to their member charities and community groups.
Recipe contributors include City Harvest driver Shelaine with her family’s Coca-Cola Ham dish, and City Harvest’s longest-standing volunteer Pam with a Jamaican Christmas meal of Curry Goat or Brown Stew Chicken.
In addition to the 12 recipes, Sainsbury’s will be donating every penny from the sales of By Sainsbury’s or Free From mince pies to Comic Relief in December, with customers also able to donate online or via Nectar.
“Food has a unique power to connect us and create lasting memories. For the millions facing food poverty, those moments can be harder to reach,” said Sainsbury’s director of sustainability Ruth Cranston.
“At Sainsbury’s, we believe good food should be available to everyone, regardless of their circumstances. This Christmas, we’re proud to share these recipes that prove creativity and community spirit can bring warmth and connection to the table.”
The recipes were developed as part of Sainsbury’s partnership with Comic Relief, which aims to tackle food poverty. Since 2022, the programme has donated 59 million meals, through over £24m of funding.
No comments yet