Coca-Cola Europacific Partners (CCEP) has rolled out a new campaign for its Schweppes mixer band.
The ‘Fizz it up’ Christmas campaign has launched across cinema, video on demand, OOH, social media and through digital partnerships.
In tandem, CCEP is offering shoppers the chance to win one of 500 Schweppes mixology gift boxes packed with “bar-quality tools to help elevate at-home hosting”.
Each prize box includes Schweppes Ginger Ale, Slimline Indian Tonic, two highball glasses, barware, a recipe card and a festive cocktail guide.
The gift box promo will run from 21 November until 2 January. To enter, consumers must scan QR codes on participating packs and enter their details.
CCEP has also launched a new ‘Made to Mix’ variety pack featuring Schweppes Slimline Tonic, Schweppes Lemonade and Coca-Cola Zero Sugar (rsp: £6.25/6x150ml).
The limited-edition pack features cocktail inspiration for a range of mixed serves, including gin and slimline tonic, bourbon and coke, and Schweppes’ new festive serve – spiced lemonade and rum.
Rob Yeomans, VP for commercial development at CCEP GB, said: “With consumer interest in mixology and social occasions peaking over Christmas, it’s a key time of year for retailers to drive sales with well-known partners like Schweppes, the nation’s favourite mixer brand.
“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our one-litre or multipack can formats, which are ideal for those at-home or party occasions with friends and family.”
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