Shoks axed as UB lifts brands

United Biscuits is ramping up the marketing budgets behind its key brands by 30% this year to £44m, but is axing one of its key recent launches. Major backing will once again be given to the company’s snacking portfolio, with Hula Hoops and The...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now