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Spirits prices will have to go up if downturn proves structural, says Brown-Forman CEO
By James Beeson2025-06-06T09:44:00
Lawson Whiting said GLP-1 drugs, cannabis use in the US and Gen Z drinking less were dragging on sales
Major spirits suppliers will need to rely on price increases to grow revenues if the current downturn proves to be structural rather than cyclical, Brown-Forman’s CEO has warned.
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