St Helen’s Farm has marked its 40th anniversary with a fundraiser for Yorkshire Air Ambulance.
The Yorkshire business has transformed its national packaging to champion the charity and drive donations to its Big Airbase Build appeal.
The goats milk brand said the fundraising effort was brought “directly into the home” to help people support the charity with ease.
St Helen’s Farm has also committed to matching customer contributions of up to £10,000.
On top of this, the dairy business has also committed to an additional £10,000 as a Gold Sponsor of the Big Airbase Build appeal.
If consumers reach the £10,000 donation target – which the brand will match – the partnership’s total value will reach £30,000.
“Supporting local communities has always been important to us, and Yorkshire Air Ambulance is a charity that makes a real difference to people across the county every single day,” said Angus Wielkopolski, founder of St Helen’s Farm.
“What makes this partnership particularly special is that it gives our customers the chance to get involved too,” he added. “By simply scanning the QR code on our milk cartons, they can help support the charity’s lifesaving work, and we’re proud to match every donation our customers make.”
The campaign is running for 12 weeks.
“This partnership is a fantastic example of how a much-loved Yorkshire brand can inspire people to support a cause close to home,” said Helen Berriman, corporate fundraising manager at Yorkshire Air Ambulance. “By bringing Yorkshire Air Ambulance into thousands of homes through cartons of goats milk, St Helen’s Farm is helping introduce our charity to new audiences while making it incredibly easy for customers to support our work.
“Every donation will help us continue bringing specialist doctors and paramedics to people facing life-threatening illness and injury across Yorkshire.”
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