Starbucks has introduced a multiserve format for its iced coffee Frappuccino lineup.
Caramel and Creamy Mocha Delight flavours will be available in 700ml plastic sharing bottles from major grocery stores this month.
They will join the existing 250ml single-serve options (rsp: TBC).
Once opened, the drinks stay fresh for up to three days in the fridge, the manufacturer, Arla, said.
The move to size up the offer aims to encourage “connection over a coffee”, be it in the workplace or with friends, it added.
The brand is encouraging consumers to share their bespoke creations on social media by tagging @StarbucksChilledCoffee and captioning with #FrappuccinoHacks.
The bottles feature a curved design inspired by the brand’s single-serve Frappuccino packaging, as well as colourways associated with the Starbucks Chilled Coffee brand.
The bottles are made with 100% recycled plastic, other than the sleeve and cap, and are recyclable.
Arla Foods is the official licensed partner for the manufacture and distribution of Starbucks’ RTD range for supermarkets and convenience stores, as well as Starbucks’ own stores across EMEA.
You can now secure your tickets to the New Product & Packaging Awards 2025!
Join us on 7 November at Wembley Stadium to celebrate the latest and greatest product and packaging innovations.
See this year’s finalists and book your seat here.
No comments yet