Suppliers face forecasting ‘nightmare’ as supermarket behaviour retrenches

Sainsbury’s Strategy Update Image

Source: Sainsbury's

A survey by the Groceries Code Adjudicator found poor supermarket forecasting behaviour had become ‘more entrenched’ despite the growth of new supplier portals

Supermarkets are returning to the kind of forecasting activity which has previously led farmers to plough millions of tonnes of produce back into the ground, despite the advent of high-tech forecasting tools.

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