Gut health brand Symprove has expanded its lineup of probiotic shots with Pineapple.
Packed in a 500ml dosing bottle (rsp: £19.99), the new variant promises billions of friendly live bacteria in every 70ml shot. It came “in response to rising consumer demand for gut health solutions that are both effective and enjoyable”, said Symprove. It would “help retailers meet the growing appetite for variety and flavour-led formats in the fast-growing gut health category”.
The brand uses a unique fermented, water-based solution that is dairy-free, gluten-free, vegan and ensures bacteria “arrive alive and metabolically active, ready to support the balance and function of the gut”. Fermentation means the bacteria are “well prepared for your highly acidic stomach environment”.
Pineapple joins the existing Symprove range of Original, Mango & Passion Fruit and Strawberry & Raspberry. It will be available from 27 June via the brand’s website, Whole Foods Market and independent retailers.
Symprove had “seen incredible growth over the past decade, driven by increasing awareness of gut health and the effectiveness of our unique formulation”, said CEO Will Bowler.
“Launching Pineapple is a direct response to customer demand for more flavour options – and a key step in our mission to ensure gut health routines are backed by independent clinical research, while being enjoyable and simple, too.
“As we expand both our range and retail presence, we remain committed to delivering the highest-quality product with proven efficacy.”
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