Crémant is booming, with sales up 73% year on year in 2025, according to new Tesco sales data from Dunnhumby.
The Tesco data reflects export data from France, with crémant volumes to the UK having climbed 22% to 6.3 million bottles last year. The share of total crémant exports sent to the UK has more than doubled in recent years, rising from 1.2% in 2019 to 3.1% in 2025.
Crémant was “moving from a niche offering to a strategic category for UK retailers,” said Denis Courault, director of crémant at Les Grands Chais de France (GCF).
The sparkling wine had found favour with UK shoppers as it offered “premium cues at an accessible price point”, Courault said. GCF’s Louis Couturier Cremant de Bordeaux retails for £10 per 75cl bottle in Tesco, compared with £45 for a 75cl bottle of Moet & Chandon Imperial Brut Champagne.
“It’s the ideal purchase for the current market: it feels like champagne, but it’s priced for everyday use,” Courault said.
Within the segment, crémant de Loire remains the largest contributor to total sales, while crémant d’Alsace is driving the fastest growth. “What’s interesting is that shoppers aren’t just trading differently, they’re exploring more,” Courault said. “People are buying crémant from Bordeaux one week and Loire the next.”
GCF was “well placed to capitalise on both the value of discovery trends” thanks to its “broad crémant portfolio,” claimed Courault.
“We’re seeing growth not only in the core appellations but also across lesser-known regions, driving both trade-up and repeat purchases” he added.
It comes after M&S reported soaring demand for crémant in the run-up to Christmas.
The retailer said overall sales of crémant across its Foodhalls were up 140%, with the segment now accounting for almost a fifth of its total sparkling wine sales.
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