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The Big Price Drop: Tesco unveils its £500m fightback
By Ian Quinn2011-09-22T00:00:00
Tesco is to plough £500m into a huge new offensive that will see 3,000 products slashed in price. The Big Price Drop launches on Monday, as predicted yesterday by The Grocer, kicking off what many expect to be a full-scale price war in the run-up to Christmas.
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