The Jolly Hog has launched a sausage roll to “bring higher quality and premium ingredients” to the snacking aisle.
The Jolly Hog Proper Sausage Roll (rsp: £2.50) combines RSPCA Assured outdoor bred pork with all-butter pastry, topped with fennel and poppy seeds.
The brand said the category is “increasingly commoditised, with a focus on hitting low price points that often compromise on meat content, animal welfare standards and pastry quality”.
Instead, the SKU has been developed to showcase higher meat content and address growing demand for better quality meat and transparent sourcing.
“The sausage roll is a British staple, but too often the quality does not match what shoppers really want,” said Olly Kohn, co-founder of The Jolly Hog. “We saw an opportunity to do things differently by focusing on great tasting pork from trusted farms and combining it with proper, all-butter pastry.
“For us, it’s about putting the sausage back in the sausage roll and giving people a premium option they can feel good about buying and eating.”
The roll will launch in Tesco from 13 April and Sainsbury’s from 15 April.
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