UK apple growers target Vietnam in new export push

British Apples & Pears has announced plans to target Vietnam in a new export push for premium, larger fruit.

The trade body has approved seed funding investment for an inward trade mission from Vietnam.

The trade visit by representatives from Vietnam is a key step in opening this new market to British-grown apples, BAP said.

This development follows a comprehensive export assessment carried out by the Department of Business and Trade which identified Vietnam as offering the highest export potential for British apples.

It is part of the organisation’s efforts to find outlets for apples that exceed UK supermarket size specifications.

“Larger apples are not always suitable for domestic specifications, but are ideal for international consumers,” said Ali Capper, executive chair of BAP. “The export market we’re interested in is for premium, highly coloured, larger apples. It’s not just the size, but also the flavour, quality and environmental credentials of British-grown apples that give them strong overseas appeal.”

Opening new markets will not impact the availability of apples for UK consumers, said the organisation, as the domestic market prefers smaller apples, which remain the focus for UK retail.

The export initiative is aimed at finding a profitable home for premium apples that fall outside the UK’s typical size specifications, thereby improving the overall return on crop for British growers.

“This is about ensuring every apple grown finds its best market,” Capper added. “By expanding internationally, we’re strengthening the entire industry and supporting the long-term future of British orchards.”