Unilever breaks ‘psychological’ £4 mark for tubs

BEN-AND-JERRYSS

Ice cream manufacturers have hailed a price hike on Ben & Jerry's for smashing the £3.99 "price ceiling" on premium tubs. The average base price of a 500g tub of Ben & Jerry's ice cream has risen from £3.99 to £4.18 over the past...

 

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