Gosh and Urban Eat have teamed up to launch two new on-the-go options.
The new Gosh Falafel & Houmous Wrap (rsp: 3.49) and the Falafel, Lettuce & Tomato Sandwich (rsp: 3.49) combine “bold flavours, quality ingredients, and fibre-packed falafels”.
The SKUs, available through the Samworth Brothers Food for Now network, aim to capitalise on consumers looking for convenient, nutritious options that prioritise health and value.
“As more people return to the office and juggle increasingly busy routines, the need for convenient, plant-based food that doesn’t compromise on flavour or nutrition has never been clearer,” said Gosh marketing director Caroline Hughes.
Pointing to statistics which report 96% of adults fail to meet the daily recommendation for fibre, Gosh said its falafels were packed with fibre and ideal for consumers who wanted healthier on-the-go options.
“As the lead brand in our portfolio of food-to-go options, we are excited for Urban Eat to partner with Gosh,” added Wayne Greensmith, head of marketing at Samworth Brothers Food for Now. “Together, we can bring wholesome, tasty plant-based formats to the food-to-go fixture.”
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