Whitley Neill has moved into ready-to-drink, adding a pair of gin-based canned cocktails.
Rhubarb & Ginger Gin with Ginger Ale and Yuzu & White Strawberry Gin with Lemonade have launched across grocery (rsp: £3.25/250ml). Rhubarb & Ginger is in 130 Sainsbury’s stores, while both flavours can be found in Morrisons and on Amazon.
At an abv of 8.3% abv, each can contains the equivalent of a double shot (50ml) of Whitley Neill gin.
The Yuzu & White Strawberry variant promises “a bright, aromatic yuzu citrus taste, leading into a delicate white strawberry sweetness,” while Rhubarb & Ginger offers “tangy rhubarb and warming ginger spice”.
Whitley Neill has always been about bringing exceptional flavours to the world, and RTDs are a natural next step,” said James Stocker, sales & marketing director at Whitley Neill owner Halewood Artisanal Spirits. “They give both loyal fans and new customers an easy, high-quality way to enjoy our gins, wherever they are.
“RTDs have transformed the way people drink and the category is one of the strongest growth stories in UK drinks right now. We’re committed to building this out as a serious part of our portfolio, with more flavours to come.”
The NPD comes with RTDs having climbed £76.2m on volumes up 9.4% last year [NIQ 52 w/e 6 September 2025].
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