Whole Foods Market kicks off annual challenger brand hunt with 2026 pitching days

Whole Foods launched 2026 pitching day for challenger brands

Source: Whole Foods Market

Whole Foods Market is inviting innovative UK brands to pitch their products at its second annual brand pitching event, with applications open until 15 January for the speed-dating-style event at its London headquarters

Whole Foods Market is once again on the hunt for new-to-market UK brands to stock on its shelves, with the return of its annual brand pitching days.

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