A new risqué ad campaign is the core of a £5.2m marketing campaign behind the alcoholic iron brew WKD. Beverage Brands has developed advertising with the line Have you got a WKD side'. Treatments include a nun with body piercing, an illustration of three pairs of feet and an x-ray image. These will be featured in a national poster campaign beginning this week at specifically chosen sites in towns and cities designed to catch the attention of potential WKD drinkers. This will be supported by 3D posters in four bursts during the year, as well as sponsorship ,PR and point of sale material. The company is planning to increase distribution and rate of sale with promotional activity in cash and carries and wholesalers. Retailers will be offered a range of price promotions and multibuys. Beverage Brands marketing manager Karen Salters said: "WKD is unique, sociable, loud, youthful, unpretentious and definitely not sensible." She said the brand has the highest rate of sale of any premium packaged spirit variant and the company estimates it is selling 1.5m bottles a week. {{DRINKS }}