Yeo Valley Organic has announced the launch of Protein Snack Pots, a fruited extension to the Greek Recipe yoghurt range it launched in April.
The range (rsp: £1.50/200g) comes in two flavours: Mango and Strawberry & Passionfruit, and combines the brand’s Greek yoghurt with fruit combinations in a single-serve portion.
The NPD contains 15g protein per pot as well as calcium, vitamins B12 and vitamin B2.
The protein pots launched into Waitrose on 28 May.
“We’re excited to bring these Greek Recipe Snack Pots to consumers,” said Megan Teague, brand manager at Yeo Valley Organic. “The success of our Greek Recipe range shows that consumers are looking for organic dairy products that deliver on both nutrition and taste.
“These new snack pots offer a convenient way to enjoy high-protein organic yoghurt while on the move or as a satisfying snack to feel good about.”
They are made in Somerset using 100% British organic milk and are designed to meet the rising demand for simple, high-quality protein sources.
The launch follows Yeo Valley Organic’s recent achievement of the Women’s Running Award for its Greek Recipe 0% Fat yoghurt, with its wider Greek Recipe yoghurt line experiencing exponential growth.
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