Pizza Hut owner Yum! Brands is to initiate a formal review of strategic options for the Pizza Hut brand, which has suffered declining profits and sales as of late.
The review will explore “a range of strategic options”, however specific details have not been confirmed.
For the second quarter to 30 June 2025, Pizza Hut suffered a 15% decline in profit to $80m (£60.2m) as system sales were down 1%. The company attributed the decline to growing competition in the sector and weak consumer spending.
Last month, Pizza Hut UK, which is owned by Yum! Brands, acquired 64 Pizza Hut dine-in restaurants through a pre-pack administration. It is understood that 75 restaurants and 741 jobs are at risk and were not included in the last-minute rescue deal.
However, Yum! Brands CEO Chris Turner said the company is “confident” in Pizza Hut’s long-term future.
“Pizza Hut has many strengths – including deep consumer love, a global footprint, strong growth in many markets, a talented team, and an increasingly powerful technology platform.
“The Pizza Hut team has been working hard to address business and category challenges; however, Pizza Hut’s performance indicates the need to take additional action to help the brand realise its full value, which may be better executed outside of Yum! Brands.”
Yum! Brands has not set a deadline or definitive timetable for the completion of the review and has stated that there “can be no assurance this review will result in any specific outcome or transaction”.
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