All articles by Niamh Leonard-Bedwell – Page 39
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NewsThe Sidemen partner with Mornflake to launch cereal brand
The launch will be backed by an advertising campaign starring professional darts player Luke Littler
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NewsKellanova appoints Marcella Kain as senior sales director
It comes as Kellanova targets growth within snacking
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NewsEx-football star Ian Wright kicks off direct-to-consumer pie venture
The range has debuted with a limited-edition Roast Chicken, Sage & Onion pie in two sizes
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NewsNestlé adds quartet of ice cream-inspired confectionery
The manufacturer has teamed up with Diversity dancer and Kiss FM radio host Jordan Banjo to launch a dedicated music video
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NewsUnilever launches regenerative agriculture programme for Colman’s
It will trial regenerative practices across mustard and mint farms in Norwich and Peterborough
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Comment & OpinionWhat Mondelez risks by vehemently protecting its purple reign
Has Mondelez sought to defend the wrong part of its brand?
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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NewsEat Real packs get second redesign in two years
The new-look packs were designed to appeal to ‘a wider, flavour-loving audience’, according to the brand
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NewsNakd expands range of functional snack bars with Fruit & Fibre duo
The launch will be backed by a digital push, including a partnership with nutritionist Michelle Braude
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Analysis & FeaturesSultana shortage won’t be easily resolved and ‘will hit prices’
Adverse weather conditions are pushing up global prices of raisins, sultanas and currants, with cost pressures hitting retailers
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NewsMentos claims first with new pack of 14 flavours
The launch will be backed by a £1m marketing push
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Comment & OpinionLyle’s Golden Syrup rebrand – justified or cultural vandalism?
Lyle’s Golden Syrup logo rebrand has sparked controversy
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NewsVegan sweets startup Tasty Mates secures £60k on Dragons’ Den
Founders Joe Woolf and Nick Sunshine will use the funds for inventory and a brand refresh
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NewsWhitworths calls for DFNS to be contributor to 5 a day
The brand is to publish an independent white paper later this year, highlighting the ‘far-reaching health benefits’ of DFNS
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NewsPringles relaunches Sizzl’n spicy crisps range as Hot
The range will debut with five variants, offering varying levels of intensity
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NewsMilliways appoints Andrew Bradshaw as sales director
Bradshaw brings almost 20 years’ experience to the role
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NewsRowntree’s launches sour Randoms spin-off Fizzy Cactuz
The NPD comprises fizzy, cacti-shaped gummy sweets in ‘zesty’ fruit flavours
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Analysis & FeaturesMeet the top 10 women making an impact in own label
A competitive own-label range is becoming ever more crucial to the success of the supermarkets – and women are playing an ever greater role. We meet the big hitters
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NewsCarte D’Or targets sofa snackers with 200ml mini tubs
The Mini Indulgence range has debuted with three ice cream variants
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NewsViral TikTok snacking brand Takis bags permanent Co-op listing
‘Takis is a product ripe for the gen Z market – the super-snacking generation who are on the hunt for foods that stimulate their senses,’ said the brand