All articles by Niamh Leonard-Bedwell – Page 80
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NewsHula Hoops rolls out Big Hoops sharing bags with new flavours
The flavours and new sharing format were a ‘natural step to building growth’ for the brand, said Hula Hoops
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NewsMcVitie’s adds chocolate cherry biscuits to V.I.Bs lineup
It comes as consumers aged 16-35 are ‘looking for more flavour innovation’ in the sweet baked goods category, claimed McVitie’s
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NewsKind kicks off ‘Live Kind’ multi-platform campaign
The Mars-owned brand said it aimed to reach 21 million households over the summer
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NewsInnocent hires Sam Akinluyi as UK & Ireland MD
He is a 19 year-veteran of the fmcg sector, having previously worked for Nestle and as grocery channel sales director for Mars
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NewsSHS boss Elaine Birchall awarded MBE in Birthday Honours List
Birchall has led the Belfast-headquartered SHS Group – which currently employs over 1,100 people – since 2015
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NewsDaria Kuznetsova joins Budweiser Brewing Group in UK&I commercial role
Kuznetsova will focus on “delivering growth through digital transformation and premiumisation”
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NewsPerkier challenges rivals to match it on dropping palm oil
It will launch an educational campaign to raise awareness about how harvesting palm oil has “damaging effects” on the planet, said the brand
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NewsSmirnoff and Fever-Tree launch spritz summer campaign
The campaign will encourage shoppers to ‘spritz up’ for summer
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NewsMichael Flatley plans Castlehyde food, drink and homeware brand
The brand – named after his Co. Cork mansion – is not yet at launch stage, but Flatley is ‘exploring all possibilities and interviewing potential partners’
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NewsPollen & Grace updates range and packaging in ‘mindful’ overhaul
The relaunch includes a swathe of NPD, an emphasis on locally sourced ingredients and new 70% recycled plastic trays, said Pollen & Grace
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NewsPeperami makes meat-free move with launch of Vegerami sub-brand
Vegerami’s launch follows previous marketing campaigns from Peperami, which have explicitly poked fun at veggies
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NewsButterkist launches ‘indulgent’ chocolate orange toffee popcorn
Its chocolate orange innovation bridged the gap between popcorn and confectionery and would ‘target more consumer occasions’, said Butterkist
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NewsMeatless Farm to mount £5m crowdfunding campaign
Its ‘farm-to-fork’ programme will involve investment at every stage of the supply chain, it said
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NewsBitesWeLove launches Crunchy Peas snack trio into Sainsbury’s Future Brands
The brand’s core range would appeal to health-driven consumers and tap the growing demand for wholesome snacking options, it said
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NewsMolson Coors back Three Fold hard seltzer into the off-trade with £5m investment
This was the biggest brand investment Molson Coors had ever made into a new category in the UK, it said
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NewsTuk In Foods unveils duo of healthy curry pots in collaboration with Co-op
The lentil and quinoa-based meal pots are a ‘wholesome option for food-to-go customers’, said Tuk In Foods
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NewsMalibu launches watermelon drinks duo to lure in gen Z shoppers
Nielsen data showed sales of Malibu RTD cans were growing at double the rate of the category as a whole, it said
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NewsDr Oetker Ristorante challenges Goodfella’s with its first frozen vegan pizza
IRI data revealed 42% more vegan frozen pizzas were bought last year compared to the previous period, said Dr Oetker
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NewsDoves Farm launches range of organic specialty flours for home bakers
The six-strong range comprises oat, coconut, chickpea, quinoa, teff and brown rice flours
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NewsBurts Snacks partners with Royal National Lifeboat Institution for on-pack promo
The partnership will be supported by a £1m marketing campaign including an ‘exciting NPD pipeline’