All articles by Niamh Leonard-Bedwell – Page 75
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NewsWotsits adds duo of Crunchy snacks and prawn cocktail Giants
It comes after the success of Wotsits Giants had ‘made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges’, said the brand
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NewsReal Handful unveils ‘category first’ healthier aerated nut snacks
The brand claims its Air Nuts are approximately 60% lighter than regular nuts
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NewsCadbury expands Caramilk chocolate range with new Buttons format
It comes after Cadbury Caramilk last year pulled in £8.5m in value sales during its first 12 weeks on the market
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NewsKenco adds hot or cold flavoured latte duo to instant coffee lineup
Shoppers were ‘increasingly looking for iced or hot coffee solutions they can enjoy at home’, said the brand
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NewsPladis appoints Aslı Özen Turhan as chief marketing officer
She will take the place of Caroline Hipperson, who has been appointed as VP of business development for the global organisation
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NewsTilda makes a play in dairy alternatives with ‘naturally sweet’ rice milk drink
The NPD tapped into ‘50 years of expertise and rice knowhow’, meaning consumers could ‘be confident in both its taste, and the quality of the rice grains used’, claimed Tilda
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NewsBorder Biscuits rebrands and adds trio of NPD to lure ‘accessible premium’ shopper
The brand said its research confirmed shoppers were ‘looking to trade up from everyday products to more premium options’
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NewsFentimans rolls out ‘Good & Fruity’ functional drinks trio
The drinks are fortified with calcium, zinc and vitamin B6 ‘to support digestion and metabolism’, Fentimans claimed.
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NewsBritvic partners with Xampla on £1m drinks packaging innovation project
It comes after the soft drinks giant recently started adding vitamins B, C and D to Robinsons Fruit & Barley
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NewsAbsolut Vodka unveils new-look bottles and reformulated drinks range
The new bottles feature a colour block design to reflect the ‘true to fruit’ flavours within, said Absolut
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NewsAluminium bottled water brand Re:Water appoints Lee Roberts as commercial director
Roberts brought ‘a wealth of experience with an astute commercial mind’ to the business, said Re:Water
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Comment & OpinionWhy Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo
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NewsKP Snacks products absent from shelves after ransomware attack
KP Snacks last week warned that disruption to its supply was set to last well into March, according to a letter sent to its customers
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NewsBenchmark Drinks takes Kylie Minogue rosé wines to the US
The demand for global expansion was ‘testimony to the incredible energy, exquisite taste and refined palate that Kylie has contributed since we began Kylie Minogue Wines together’, said Benchmark Drinks
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NewsWeetos adds limited-edition chocolate orange flavoured cereal
‘Choc orange flavours are everywhere you look except in tasty cereals, so we’re excited to be bringing this on-trend taste to the category’, said the brand
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NewsG&Ts getting dearer as price of tonic water soars in supermarkets
Schweppes and Fever-Tree SKUs have shot up in price in the supermarkets over recent weeks, exclusive data reveals
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NewsGuylian rebrands and reformulates - but raises seashell choc prices
The products have undergone a reformulation as part of a commitment from the brand to ‘only use the best hazelnuts’
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NewsPeperami teases ‘brand repositioning’ with new Chicken Bites campaign
The ‘six-figure’ TV and YouTube campaign reflected its ‘cheeky brand attitude’, targeting families and young adults
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News‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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NewsFairy launches ‘upside-down’ Max Power washing-up liquids
The NPD also boasted an improved formula, which meant “four times less scrubbing” was required, Fairy claimed