All articles by Niamh Leonard-Bedwell – Page 74
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NewsPlenish undergoes ‘premium’ rebrand in bid to drive category growth
The new branding leant into a ‘rich, indulgent, lifestyle-focused aesthetic’, said Plenish
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NewsHellmann’s rebrands salad dressings and adds two new flavours
The dressings would ‘meet the growing demand for versatility within the category’, said Hellman’s
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NewsRussian Beluga Vodka disappears from sale amid ongoing Ukraine conflict
The spirits brand, which was previously stocked at Waitrose and Harvey Nichols, has been removed from both retailers’ websites
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NewsBirds Eye adds frozen Veggie Power range of mixed vegetables and grains
The NPD would ‘meet the demand from shoppers taking a more health-focused approach to mealtimes’ said Birds Eye
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NewsMr Lee’s expands healthier instant noodles line-up with ramen trio
The range has debuted with Veggie Curry, Kicking Korean Beef and Krazy About Katsu flavours
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NewsBritvic targets on-the-go shoppers with Robinsons and 7up launches
It comes after recent research commissioned by Britvic revealed ‘over a third’ of retailers predicted on-the-go would ‘exceed pre-Covid levels’
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Category ReportCreative juices: juices & smoothies category report 2022
Health fears have caused even PepsiCo to retreat from juices. Can brand redesigns cater to our desire for more functional benefits?
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NewsSainsbury’s, Morrisons and the Co-op delist Russian Standard Vodka as Ukraine conflict rages
It comes after consumers have taken to social media over recent days, calling on supermarkets to remove the vodka brand
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NewsDoghouse Distillery adds ‘British aperitivo’ Doppelgänger
The 20% abv drink is billed as a ‘delicious bitter-sweet’ drink, ‘perfect for enjoying on sunny afternoons’
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NewsHalewood to move production of JJ Whitley vodka from Russia to UK
Its vodkas, which were previously produced in St Petersburg, will be British-made by end of March
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NewsNice-Pak launches flushable plastic-free wipes claimed to break apart faster than toilet roll
Billed as a ‘game-changer’, the plastic-free wipes had been verified as ‘fine to flush’ and independently tested, it said
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NewsHendrick’s launches limited-edition Neptunia gin inspired by the sea
The drink – which was inspired by the Ayshire coastline – encapsulated ‘that freeing feeling of the sea bottled in a gin’, said Hendrick’s
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NewsColgate toothpastes return to Tesco - some with higher prices
At the time of writing, a search for ‘Colgate’ on the retailer’s website returned 68 SKUs. Only one of these products was ‘unavailable’
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NewsStokes moves into cooking sauces with ‘easy’ quartet
The sauces would help ‘budding home chefs develop simple skills to create extraordinary worldly meals’, said Stokes
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NewsSchweppes adds grapefruit tonic and rolls out premium glass bottle format
The new launches were designed to tap ‘demand for flavoured tonics’ and enhance ‘mixed drink occasions in the home’, said Schweppes
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NewsMorrisons partners with Podback on coffee pod recycling scheme
The retailer was ‘the first supermarket to become a supporter of the Podback scheme, as well as provide bags in store’, said Podback
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NewsMondelez rolls out ‘twist and seal’ Cadbury Duos packs
The packaging innovation would help preserve the ‘flavour, texture and shape’ of the chocolate so consumers could ‘save half for later’, said Mondelez
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NewsLeon eyes surprise move into beauty, supplements and confectionery
It has applied to register its brand name as a trademark with the IPO under several classes, covering beauty products, supplements and confectionery
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NewsWonky fruit drink brand Flawsome loses listings in Sainsbury’s and Morrisons
Flawsome lost listings on the back of a ‘really tough period’ for the brand, which fell victim to supply chain disruption and the global aluminium shortage
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NewsWhite Rabbit enters chilled ready meals market with free-from pasta trio
The dishes were inspired by White Rabbit co-founder Matteo Ferrari’s family restaurant in northern Italy, said the brand





