Nisa has launched its first range of own-label fresh fish this month.
The buying group has added four salmon lines to its 850-strong Heritage own-label range.
The four new lines are salmon fillets, salmon fillets with sweet chilli, Scottish smoked salmon and kiln roast salmon flakes.
“We are delighted to launch our first-ever Heritage fresh fish lines, which we hope will deliver an uplift in sales and basket spend for our members while providing consumers with a versatile, simple and nutritious meal solution from their local convenience store,” said Nisa trading controller Ben Purvis.
“These Heritage salmon products are sourced from specially selected farms to ensure traceability and provenance and have been cured using premium ingredients and maturation processes, ensuring a real quality product and taste.”
Heritage brand manager Tracey Redfearn added: “We are really pleased to launch these new lines as salmon is a staple ingredient that can be used in so many delicious meals, whether as part of a tasty breakfast, healthy lunch or main evening meal.”