An Italian packaging company has developed a food and drink pack cap that doubles as a toy.

Gualapack Group said the BrickCap, which could be used as a building brick and combined with other BrickCaps, was a market first.

Designed for use on products including fruit purées, dressings, sauces and drinks, BrickCap had received “strong interest from major UK brands”, said marketing and business development director Alexandre Basson.

Topics