Ocado is boosting its fresh foods offer through a tie-up with high-end restaurant supplier Natoora.
From this week, a selection of Natoora’s premium fruit and vegetables, charcuterie and fresh pasta will be available through a dedicated Natoora shop on Ocado’s website. Products on offer will include seasonal produce, such as Sardinian winter Camone tomatoes, Puglian turnip tops, unwaxed Amalfi lemons and French purple and sandy carrots.
Natoora MD Franco Fubini said the partnership with Ocado marked “an important milestone” for British grocery.
“From the very beginning, it has been my goal to give consumers access to fruits and vegetables of fantastic quality and taste,” he said. “To think that UK consumers have a real seasonal offer of the finest quality fruits and vegetables, freshly sliced cured meats from the finest artisan producers and truly fresh pasta, is beyond exciting.”
Restaurants currently supplied by Natoora include the River Café, Bocca di Lupo and L’Atelier de Joel Robuchon.