Ocado has extended its tie-up with Carrefour by launching a new range of own-label baby products.
The online grocer struck up a supply deal with the French supermarket in 2011 to bring its upmarket Reflets de France range to the UK.
Now signalling the start of a closer relationship with Carrefour, Ocado has built on the 92-strong Reflets de France range and started selling 34 baby products from Carrefour’s standard and ‘Discount’ own-label ranges.
The 2011 Carrefour supply deal was billed at the time as an important step in creating the “broadest and most diverse grocery range in the UK” and widely reported as a move to differentiate Ocado from Waitrose.
No comments yet