Ocado is working in partnership with Wrap’s Recycle Now and environmental campaign Wastebuster to help educate children about recycling and the environment.
The campaign is being launched into more than 20,000 schools across England, Northern Ireland, Scotland and Wales, with funding provided by the Ocado foundation.
The aim is to increase the knowledge and awareness among children of what can be recycled around the home.
Children will be encouraged to take what they learn in the classroom back home, so their families can change their recycling habits.
A competition will also run during the summer, finishing on Monday, 25 September, to find the best recycling schools across the UK in the nationwide challenge.
Recycle Now and Wastebuster are working with children’s TV presenter Maddie Moate. She will front the home recycling challenge and engage the imagination of young children.
“Educating the next generation in environmental matters is hugely important to all of us at Ocado and we believe we can extend our responsibility beyond just delivering shopping into our customer’s homes,” said Suzanne Westlake, head of corporate responsibility and corporate affairs at Ocado.
“We’re excited that we can help educate children across the UK about the benefits of recycling through the Home Recycling Challenge.”
Linda Crichton, head of Recycle Now at Wrap, said that many families were unsure of what they could recycle.
“By challenging children to find out about what they can recycle from all around the home and by getting their families to recycle more, we want recycling to become the norm for the next generation,” she said.
“Although schools only represent a relatively small percentage of the overall waste generated in the UK, they house 100% of tomorrow’s population,” said Katy Newnham, founder and CEO of Wastebuster.
Schools that promote the Home Recycling Challenge and use the new resources to educate and inspire children and their families to recycle more are helping to secure a more sustainable future.”