>>Maltesers for sitcom fans… Kiss for new onken yoghurt… Malibu keeps it in perspective… Bernard Matthews goes beyond essentials…

Budget £1m Manufacturer Masterfoods

Maltesers
Chocolate bitesize brand Maltesers is back on TV as the sponsor of American sitcom Will & Grace. Running for 24 weeks, the £1m sponsorship deal is aimed at Maltesers’ core audience of 16 to 44-year-olds.
Budget part of a £1.3m spend Manufacturer Dr Oetker

Onken
Yoghurt brand Onken is back on TV with an ad campaign to promote its new single-serve yoghurt, Smooch. Entitled Kiss, the execution is voiced by comedian Ronnie Corbett and features two strawberries kissing.
Budget part of a £2.3m spend Manufacturer Allied Domecq

Malibu
The latest TV commercial for Malibu highlights how westerners can lose their perspective on life, creating unnecessary stressful situations. Running through the summer, the ad supports the launch of mango and pineapple flavours.
Budget part of a £7m spend Manufacturer Bernard Matthews

Bernard matthews
Four new TV ads for Bernard Matthews cooked meats are being aired under the strapline ‘One of life’s essential ingredients’. The ads show how the meats can be used beyond sandwiches, such as in tikka curry, pasta and roast chicken ciabatta.