Dr Oetker has launched a £500,000 advertising campaign for its Onken Fruit Big Pot yoghurts range.
The three-month print campaign, which started on 31 August, will promote Onken's Big Pot fruit, wholegrain and limited-edition ranges. Two different advertisements are initially running across a number of consumer magazines and newspapers. A third will then run in October to promote Onken's latest limited-edition coconut Big Pot flavour, being launched this month.
The campaign wanted to educate shoppers in the variety of Big Pots available, said senior brand manager for chilled, Caroline Donnelly. "Through the activity we hope to bolster our position as the UK's number one fruit Big Pot yoghurt brand." The campaign will be supported by in-store promotions.
The Big Pot market is worth £70.4m and is growing at a rate of 4.3% year-on-year [IRI 52 w/e 8 Sep 09].
The three-month print campaign, which started on 31 August, will promote Onken's Big Pot fruit, wholegrain and limited-edition ranges. Two different advertisements are initially running across a number of consumer magazines and newspapers. A third will then run in October to promote Onken's latest limited-edition coconut Big Pot flavour, being launched this month.
The campaign wanted to educate shoppers in the variety of Big Pots available, said senior brand manager for chilled, Caroline Donnelly. "Through the activity we hope to bolster our position as the UK's number one fruit Big Pot yoghurt brand." The campaign will be supported by in-store promotions.
The Big Pot market is worth £70.4m and is growing at a rate of 4.3% year-on-year [IRI 52 w/e 8 Sep 09].
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