Sainsbury’s took the online victory along with the regular 33. It scored a huge 97 points with high marks for availability, navigation and delivery. The site was described as excellent with everything “quick and easy to find”. Our shopper found the process “incredibly easy” and loved the fact that all items were available, with no substitutions.
Waitrose scored 83 points, which included top marks for delivery. Our shopper liked the “attractive, fast and easy-to-use” site but would have liked to see more alternative suggestions for out-of-stock items. A text was sent when the driver was 15 minutes away, which our shopper found “very helpful”.
Tesco’s site was “easy to navigate” for this first-time Tesco online shopper. She liked the dietary and lifestyle filter and the “comprehensive descriptions” but wanted to be able to see own-label product reviews.
Morrisons offered a “very easy navigation experience” and “impressive” product descriptions. Our shopper found it a “speedy and efficient shop” but found the “ever-present ads really annoying”. It scored full marks on delivery.
Our Asda shopper “really liked the website” and found it “easy to use”. Descriptions were “accurate and informative”. The driver did not offer to help unpack or bring the shopping into the house, and there were three substitutions on arrival.
Ocado’s site was “fantastic” and our shopper was able to find items “extremely quickly”. However, the order was delivered two hours early, which resulted in a loss of points due to the delivery being so far out of the requested time slot.