Amazon is introducing a new click & collect service which will be rolled out to hundreds of Next branches this year.
Customers will be able to order for next-day collection from a staffed counter at no extra cost to Prime members.
Called ‘Amazon Counter’, the service is also available with standard delivery wait times of one to two business days.
It’s also being launched in Italy in Giunti bookstores and the network of Fermopoint and SisalPay stores.
Customers can select a pick-up point before checking out online and will receive an email notification with a unique barcode when the order arrives in store, Amazon said. They will then have 14 days to present the barcode at the store and collect the parcel.
The internet giant is ‘looking to bring on board businesses both small and large as it expands the Counter network across Europe’, according to the announcement.
“We’re excited for customers to experience this service at one of the thousands of stores now available for Counter, but we’re not stopping there,” said Amazon director of lockers and pickup Patrick Supanc.
“We’re now actively looking to bring even more partners on board across Europe. From family-run corner shops to retail chains, businesses of all sizes can take advantage of the opportunity as we expand the Counter network for customers.”
Next CEO Lord Wolfson said: “The ability to collect Amazon parcels from hundreds of Next’s UK stores provides a helpful and exciting new service for UK consumers. Amazon Counter combines the internet’s power to offer unprecedented choice with all the convenience of local stores. In a tough retail environment our aim is that Amazon Counter will contribute to the continued relevance and vibrancy of our stores.”