Asda is providing online customers the chance to “recreate their Costa Coffee moments at home” with a dedicated page on its website.
While many Costa outlets remain open for delivery or takeaway – and more than 1,100 will be by the end of June – they remain closed to sitting customers.
The Asda.com campaign gives consumers the chance to “recreate their favourite weekday or weekend treat at home during lockdown” said Emily Turner, Costa brand manager at All About Food, an fmcg company that works to bring restaurant brands to retail.
“It means consumers can continue to get their Costa Coffee fix whilst the high street stores are still closed,” Turner added.
The site allows customers to pick from a selection of Costa Coffee packs, Asda own brand milks, Monin syrups and Truvia sweeteners, as well as from a range of coffee machines.
Costa will drive customers to the site on social media.
The Costa hub comes a month after All About Food and Asda launched a similar page for customers to “bring the restaurant home” and buy all the ingredients needed to recreate meals from Nando’s, Pizza Express and Red’s True Barbecue.
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