Recipe box company Gousto has launched an Alexa programme that gives customers vocal step-by-step cooking instructions.
The free-to-download ‘skill’ - an app that is compatible with Amazon Echo devices - guides users through the recipes in their Gousto box.
Customers are also able to review their weekly recipe orders using the skill.
Gousto said the innovation would “offer customers maximum convenience and ease around enjoying home-cooked food”.
Unlike the brand’s app, which also offers step-by-step instructions, Gousto said the Alexa skill was “hands-free” to help users concentrate on cooking.
Usage of voice command devices is on the rise and it is estimated that one in four UK households will have an Amazon Echo device by 2018.
In August, Ocado became the first UK grocer to launch an Alexa skill. Tesco is also testing out a partnership with voice command device Google Home and says feedback so far has been “positive”.