>>THE ISSUES THAT MATTER, FROM THE PEOPLE INVOLVED
Top marks to Cadbury Schweppes and Masterfoods. To see these adversaries put aside their competitive differences to develop a meaningful and useful consumer health initiative is truly remarkable in today’s cut-throat grocery environment.
Our coverage of the latest supermarket initiatives on p4 starkly illustrates this. Health is one of the most competitive issues of today - and you would hardly expect food retailers to sit round a table discussing other competitive issues such as price.
This makes Cadbury Schweppes’ and Masterfoods’ approach all the more impressive. Their marketing departments came together and discussed each other’s consumer research openly in a bid to understand what would really help today’s consumers make sensible decisions around diet and treats. And guess what? The two companies found that they were incredibly aligned on their thinking.
What a shame, then, that Nestlé’s name is missing. How much more powerful it would be if the triumvirate of confectionery was pioneering this bold step.
Pity poor Heinz. This week it should be celebrating the agreed sale of its seafood business for around £450m. But any slapping of backs will be tempered by the news that Premier Foods is launching a range of Branston sauces.
As if that weren’t bad enough Heinz is still reeling from the OFT’s decision to refer its purchase of HP Foods to the Competition Commission.
I myself would not in a million years put brown sauce on my fried egg sarnie if there were no tomato ketchup available. I just don’t like it. And a straw poll of The Grocer team backs my view that brown and red sauce are not interchangeable.
Let’s hope this time the commission bothers to truly understand the market - before it makes another unfathomable ruling.
the sweetest of alliances
fly in the ketchup