Opinion – Page 3
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Comment and Opinion
Brands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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Comment and Opinion
A clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
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Comment and Opinion
Gregg Wallace returns with hairnet and bags of enthusiasm for Heck tour
Despite having been to practically every factory in Britain, Wallace’s enthusiasm for everything he observes remains undiminished
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Comment and Opinion
‘Eco-modernists’ fail to appreciate the societal importance of livestock
The Dublin Declaration reminds us human civilisation has been built on livestock for more than 5,000 years, says Joanna Blythman, food journalist and author of Swallow This
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Comment and Opinion
On Earth Day, let's work to reduce meat consumption
Government should invest in public awareness campaigns that promote plant-based diets, says Jonathan Petrides, founder of Allplants
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Comment and Opinion
There’s still room for growth despite grocery’s plant-based purge
As competition has intensified, share has diluted, shoppers have been sated, and many products have under-delivered
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Comment and Opinion
Nestlé’s axe of Wunda and Garden Gourmet points to plant-based saturation
The UK plant-based market is mature, and the cost of living crisis is slowing the migration to plant-based eating
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Comment and Opinion
Functional food and drink claims must stand up to growing scrutiny
Opening the door to supplementation creates a whole host of opportunities for products to be re-engineered towards wellbeing, says Stanley Mitchell, business development manager of Xampla
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Comment and Opinion
How brands can shape the sustainable revolution in grocery
Brands, manufacturers and retailers will need to commit to genuine sustainable business models over the next five to 10 years, says Rachel White, MD UK&I at NielsenIQ
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Comment and Opinion
The pros and cons of the dedicated vegan aisle
Retailers that find ways to integrate plant-based alternatives stand a better chance of recruiting new consumers, says Paul Brown, co-founder and CEO, Bol Foods
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Comment and Opinion
Why supermarkets must offer more variety this Veganuary
As meat-free category growth slows, supermarket options need a facelift, says Christopher Kong, co-founder & CEO at Better Nature Tempeh
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Comment and Opinion
Now it’s the turn of supermarkets to turn up the heat on vegan NPD
Supermarkets are further democratising veganism with their concerted own-label efforts
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Comment and Opinion
Quorn ad angles for late-night kebab crowd
Quorn is starting 2023 with an ad that focuses on taste… using the least discerning consumer group of all time
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Comment and Opinion
BBC’s Instant Genius podcast offers glimpse at menu on Mars
Elon Musk’s plan for a colony on Mars poses numerous questions for those of us without such lofty intergalactic ambitions
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Comment and Opinion
Hilarious, disastrous and frankly outrageous moments that shaped 2022
A year of political chaos, war, strikes, egg shortages, fevered cost price increase negotiations
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Comment and Opinion
Pixar inspires Peta to put shoppers off turkey
It’s been a long year of hard sells, but as it ends, Peta are trying to persuade us not to buy something
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Comment and Opinion
Why Unilever is treading carefully with ‘cow-free dairy’ products
Precision fermentation could replicate dairy without the environmental downsides. But there is a PR risk
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Comment and Opinion
Better-for-you brands face poor taste perceptions. Here’s the antidote
A large proportion of consumers believe a healthy product will compromise on flavour and satisfaction – but their perception can be changed, says Richard Lloyd-Williams, MD at Flavor
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Comment and Opinion
Sial’s seven most surprising food and drink moments
From foie gras macarons to an 18% abv energy drink, here are the most out-there launches on display at the biggest food and drink trade show
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Comment and Opinion
Veggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’