Opinion – Page 4
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Comment and Opinion
What does the end of free money mean for fmcg M&A?
A combination of higher interest rates and double-digit food inflation has the potential to change companies’ capital allocation priorities, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment and Opinion
Quorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment and Opinion
Animal Rebellion’s anti-dairy tantrums won’t be as effective as a reasoned argument
Making your voice heard is a civil right, but protests won’t stop people drinking milk, says Joanna Blythman
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Comment and Opinion
Free-from lessons still to be learned from tragic death of Celia Marsh from Pret a Manger sandwich
The ‘free-from’ market has gone from niche to mainstream by targeting the burgeoning vegan and plant-based lifestyle – rather than meeting the needs of a tiny minority with severe allergies
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Comment and Opinion
Why we must continue taking risks with plant-based NPD even as inflation soars
Consumers are continuing to seek out healthier, more sustainable options, even as the cost of living escalates, says Conor Lowry of Pilgrim’s Food Masters
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Comment and Opinion
Quorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
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Comment and Opinion
Beyond Meat and Oatly could prove casualties of the cost of living crisis
Both brands are struggling to convert cash-strapped shoppers away from cheaper meat or dairy equivalents
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Comment and Opinion
The ‘Ecovado’ highlights the pitfalls of a plant-based diet. Just don’t ask me to eat one
The creation highlights the environmental damage caused by intensive crop production
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Comment and Opinion
Cute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
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Comment and Opinion
As France bans use of meat terminology, vegan brands will have to get more creative
The French are leading the rebellion against the vegan movement’s appropriation of language, says Joanna Blythman, food journalist and author of Swallow This
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Comment and Opinion
We need to cut meat consumption, but protein alternatives aren’t a silver bullet
Alternative proteins could help normalise plant-based eating but we need to do more to actually reduce meat consumption, says Krysia Woroniecka, project manager at Feedback
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Comment and Opinion
ASA’s Tesco ruling shows the complexity of promoting plant-based environmental credentials
The ASA said it would expect to see evidence that switching to products in the Plant Chef range would positively affect the environment
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Comment and Opinion
Impossible has hit the UK. But with inflation soaring, is it right product, wrong time?
Has the pioneering fake meat brand already missed the boat in the UK?
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Comment and Opinion
Why sustainable and ethical brands should aim for the mainstream
While a protest attitude might be useful in conveying a core mission, it needs to be rooted in branding that appeals to a broad demographic, says Kathryn Jubrail, MD, Mother Design
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Comment and Opinion
Cheeky LoveRaw summons icons of chocolate ads past
Vegan chocolate brand LoveRaw has come up with a clever, cheeky concept
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Comment and Opinion
Can potato milk establish itself as a serious dairy alternative?
It’s sustainable, there’s room for growth in the category… but will it pass the consumer taste test?
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Comment and Opinion
The ASA’s Oatly ruling shows plant-based brands better get their facts right
Whacky and well-meaning 'meta marketing' is all very well, but you can't ignore the science – as Oatly has just found out
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Comment and Opinion
Oatly takes less aggressive approach… with puppets
Oatly has had a tough time, image-wise
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Comment and Opinion
Heinz is on to a winner with Flex comedy kitchen venture
The format sees a comedian make a meal for a large group, with the help of a sassy sentient microwave
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Comment and Opinion
Forget Veganuary. Let’s talk about Regenuary and the power of regenerative farming
The drive to eat plant-based diets obscures the importance of how processed and unsustainable our food is – whether vegan or not, says Jeff Webster, co-founder at Hunter & Gather