Opinion – Page 5
-
Comment & OpinionHilarious, disastrous and frankly outrageous moments that shaped 2022
A year of political chaos, war, strikes, egg shortages, fevered cost price increase negotiations
-
Comment & OpinionPixar inspires Peta to put shoppers off turkey
It’s been a long year of hard sells, but as it ends, Peta are trying to persuade us not to buy something
-
Comment & OpinionWhy Unilever is treading carefully with ‘cow-free dairy’ products
Precision fermentation could replicate dairy without the environmental downsides. But there is a PR risk
-
Comment & OpinionBetter-for-you brands face poor taste perceptions. Here’s the antidote
A large proportion of consumers believe a healthy product will compromise on flavour and satisfaction – but their perception can be changed, says Richard Lloyd-Williams, MD at Flavor
-
Comment & OpinionSial’s seven most surprising food and drink moments
From foie gras macarons to an 18% abv energy drink, here are the most out-there launches on display at the biggest food and drink trade show
-
Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
-
Comment & OpinionWhat does the end of free money mean for fmcg M&A?
A combination of higher interest rates and double-digit food inflation has the potential to change companies’ capital allocation priorities, says Warren Ackerman, head of European consumer staples research at Barclays
-
Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
-
Comment & OpinionAnimal Rebellion’s anti-dairy tantrums won’t be as effective as a reasoned argument
Making your voice heard is a civil right, but protests won’t stop people drinking milk, says Joanna Blythman
-
Comment & OpinionFree-from lessons still to be learned from tragic death of Celia Marsh from Pret a Manger sandwich
The ‘free-from’ market has gone from niche to mainstream by targeting the burgeoning vegan and plant-based lifestyle – rather than meeting the needs of a tiny minority with severe allergies
-
Comment & OpinionWhy we must continue taking risks with plant-based NPD even as inflation soars
Consumers are continuing to seek out healthier, more sustainable options, even as the cost of living escalates, says Conor Lowry of Pilgrim’s Food Masters
-
Comment & OpinionQuorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
-
Comment & OpinionBeyond Meat and Oatly could prove casualties of the cost of living crisis
Both brands are struggling to convert cash-strapped shoppers away from cheaper meat or dairy equivalents
-
Comment & OpinionThe ‘Ecovado’ highlights the pitfalls of a plant-based diet. Just don’t ask me to eat one
The creation highlights the environmental damage caused by intensive crop production
-
Comment & OpinionCute cartoon kids ask tough questions for Green Cuisine
Birds Eye’s Green Cuisine brand has to tread carefully with its ‘Welcome to the Plant Age’ campaign
-
Comment & OpinionAs France bans use of meat terminology, vegan brands will have to get more creative
The French are leading the rebellion against the vegan movement’s appropriation of language, says Joanna Blythman, food journalist and author of Swallow This
-
Comment & OpinionWe need to cut meat consumption, but protein alternatives aren’t a silver bullet
Alternative proteins could help normalise plant-based eating but we need to do more to actually reduce meat consumption, says Krysia Woroniecka, project manager at Feedback
-
Comment & OpinionASA’s Tesco ruling shows the complexity of promoting plant-based environmental credentials
The ASA said it would expect to see evidence that switching to products in the Plant Chef range would positively affect the environment
-
Comment & OpinionImpossible has hit the UK. But with inflation soaring, is it right product, wrong time?
Has the pioneering fake meat brand already missed the boat in the UK?
-
Comment & OpinionWhy sustainable and ethical brands should aim for the mainstream
While a protest attitude might be useful in conveying a core mission, it needs to be rooted in branding that appeals to a broad demographic, says Kathryn Jubrail, MD, Mother Design