Opinion – Page 7
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Comment & OpinionWhy China is the next big market for British brands’ post-pandemic recovery
British brands are being buoyed by China’s faster-than-expected economic recovery, pent-up demand and a swelling middle class, says Alibaba’s Zarina Kanji
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Comment & OpinionWe’re at peak meat. Which supermarket will bite the bullet and pledge to sell less?
Supermarkets cannot sell meat at the volumes they do without being involved in deforestation, says Elena Polisano, Greenpeace UK senior campaigner
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Comment & OpinionFake meat brands need to find their own language to create a culinary identity
Once you find new ways to show and tell shoppers about taste, texture and more, you can define a category, says Olaf van Gerwen, co-founder, Chuck Studios
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Comment & OpinionAHDB’s ad victory is a big win for British meat and dairy
Switching to a 100% plant-based diet won’t necessarily bring the benefits to health and the environment we crave
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Comment & OpinionM&A activity in plant-based is soaring, with huge price tags to match
We believe investors will continue to pay high valuations for the right plant-based assets until the landscape is more consolidated, says James Scallan, consumer, food & retail group MD at Houlihan Lokey
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Comment & OpinionA meat tax isn’t reasonable now, but the conversation is far from over
A tax on meat would be regressive, with the price of alternatives as it is. But technology could see that change
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Comment & OpinionGreen Cuisine moves on with nutritious Olympic tie-in
It’s interesting to see the brand moving on from highlighting its meat-free point of difference, to instead focus on its health benefits
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Comment & OpinionVegan vs vegetarian vs plant-based – what’s the difference between the definitions across the EU?
Food manufacturers are enthusiastically launching products to meet vegan demand, but what do terms like “plant-based” and “vegan friendly” actually mean from a legal perspective?
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Comment & OpinionMeatless Farm’s fundraise shows plant-based is reaching a tipping point
The brand is likely to reap the rewards of an increasingly mainstream following with its consumer-facing Crowdcube campaign
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Comment & OpinionOatly’s blockbuster IPO is a sign of both plant-based appetite and its skill as a brand
Oatly is well-positioned to continue benefiting from its category boom and current trends around a more plant-based, sustainable diet and lifestyle, says Sairah Ashman, global CEO at Wolff Olins
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Comment & OpinionFood technology has always been vital in delighting shoppers and developing the market
Oatly’s rise to fame and fortune is one of the greatest feats of entrepreneurship the food industry has ever seen
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Comment & OpinionWhy Britvic is better late than never in plant-based thanks to Plenish deal
Britvic may be trailing behind Coca-Cola and PepsiCo in the plant-based trend, but snapping up a startup could prove a wise move
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Comment & OpinionWhy is the EU legislating to make it harder to choose plant-based dairy alternatives?
Amendment 171 pushes against consumer demand and undermines the EU’s drive to promote sustainable consumption, say Upfield’s Dr Jeanette Fielding and Cecilia McAleavey of Oatly
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Comment & OpinionLight touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment & OpinionOatly’s ‘Help Dad’ ad was designed to start a conversation on climate change
Michael Lee, Oatly’s creative director, explains the concept behind the brand’s Help Dad advertising campaign
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Comment & OpinionBeyond Meat and PepsiCo’s Planet Partnership has big mutual benefits
The new company will combine Pepsi’s marketing expertise and commercial heft with Beyond’s plant protein savvy
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Comment & OpinionIn-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment & OpinionWhy we should adopt a cruelty-free lifestyle this Veganuary
Check the packaging for the Leaping Bunny logo , says Michelle Thew, CEO of Cruelty Free International
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Comment & OpinionOatly’s ‘Help Dad’ ad is nasty, sneering… and wrong about dairy
The ad exploits that crude Greta Thunberg-style positioning of all older people as planet-thrashers and all young people as planetary saviours, says Joanna Blythman, food journalist and author of Swallow This
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Comment & OpinionGoing vegan is now bigger than ever. Retailers must be ready to meet demand
The popularity of meat-free diets should prompt more retailers to consider how they can go the extra mile on their plant-based products, says Marc Coloma, CEO and co-founder of Heura Foods