burger king CEO

Burger King is on the hunt for a UK fast food fan to be the first person to try its new Crispy Chicken Burger.

Shouldn’t be too tricky. But BK is offering said punter £20,000. Why? It says few would order anything but a Whopper - plus it’s also been stung by criticism of previous efforts, as revealed by UK CEO Alasdair Murdoch in a social media video.

All you have to do is post a video of your own, ‘eating and reviewing an imaginary Crispy Chicken Burger’. Dignified. Entry closes on 16 September, so be fast!