Sir, So Horlicks is about to become 'a nourishing beverage to enjoy at any time' (The Grocer, 10 September). Puhleeze just like 101 other products in the supermarket.
The one thing that differentiates Horlicks from all other drinks is the simple brand truth that it helps you get a decent night's sleep something we all need and none of us get enough of.
Most brand owners would kill for this kind of clarity, so what in heaven's name has possessed the brand team to let this go?
It looks as though they've given up the fight against more fashionable alternatives like camomile tea instead of fighting their ground. If they're to concede sleep as their killer app, 'a nourishing beverage to enjoy at any time' doesn't do it really, does it?
Richard Williams, chairman, Williams Murray Hamm
The one thing that differentiates Horlicks from all other drinks is the simple brand truth that it helps you get a decent night's sleep something we all need and none of us get enough of.
Most brand owners would kill for this kind of clarity, so what in heaven's name has possessed the brand team to let this go?
It looks as though they've given up the fight against more fashionable alternatives like camomile tea instead of fighting their ground. If they're to concede sleep as their killer app, 'a nourishing beverage to enjoy at any time' doesn't do it really, does it?
Richard Williams, chairman, Williams Murray Hamm
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