Oso Natural Fuel muesli secures Waitrose deal

Oso Natural Fuel will roll into 100 Waitrose stores

Bircher muesli brand Oso Natural Fuel has secured its first major supermarket listing.

The brand is about to roll out its 200g pots (rsp: £1.29) to 100 Waitrose stores in new-look packaging designed by agency Blue Marlin to emphasise the products’ “three hours of sustained energy” claim.

Founder Paul Hayes said the brand was set to expand its product range and was currently in talks about launching into other supermarkets.